The generations have been classified in order to identify their ways of behaving in order to offer certain products or services, specific to them. It is because of that We ask the following question: Who are the millennials? How is this generation different from the other? It is one of the generations, with more relevance so far in terms of economic level.
In recent years, When it comes to accurately defining who belonged to this generation, there has been great confusion. There are many people who think that everyone under 35 belongs to this group, something that is not the case. This confusion is due to the fact that two of the most important generations, millennials and generation Z, are closely linked. But between them, there are very different aspects.
Who are the millennials?
This generation that we are talking about is very probably the one most singled out by the media and by previous generations. People born between 1981 and 1993 belong to this group. It should be noted that there are several media and professionals that extend this group until 1995.
In our country, millennials are one of the most numerous generations today. It can be said that both the objectives and the needs of the people who belong to this generation are global. Namely, that without giving importance to the country where we are, these aspects are usually the same.
Being such a large number of people, these represent the pillar of hundreds or thousands of companies, educational centers worldwide. Likewise, there are hundreds of products or services in our markets that are directly aimed at them.
this generation, It is characterized by wanting to live and not accepting a traditional lifestyle like the one lived by other generations., both in the aspect of personal life and in the workplace. They are people who like to experiment and learn new things, in terms of culture, ways of life, experiences, etc.
Which are your principal characteristics?
Millennials are defined by being a connected generation, since the great world of the internet began with them. It is normal that this generation has profiles on different social networks and that they handle intelligent devices like a charm, both mobile phones and computers.
In the workplace, they stand out for their different skills such as the handling of different languages, their ability to provide solutions to the problems that arise or their experience in terms of digital marketing, advertising, among others.
They are lovers of everything related to the digital world, especially applications. Also noteworthy is their rejection of traditional payment methods such as cash or checks, they do very well with virtual payments through computers or mobile phones.
Besides all this, They have great social values and are very immersed in the fight for social causes, to have a better life in terms of health and the environment, they are very willing to do so. Many of them, as we have said, are immersed in social and environmental awareness, so if there are companies that have values in line with theirs, they have a lot of ground gained.
They seek to have both a professional and personal life, with a purpose and to feel that they are useful and are doing something different from the rest. They attach great importance to autonomy, leisure, enjoying free time and not sticking to rigid schedules outside the workplace.
In summary, the millennial generation is characterized by having preferences in terms of learning new things, working in a team, and above all by its developed use of new technologies. Some of the strengths of this group include multitasking, goal focus, and collaboration.
Knowing all this, if you belong to this generation, you feel identified with everything that we have been mentioning.